final logo:
brand critique:
The JRoss Real Estate Group logo design implements a two-tone color palette of calming green and charcoal grey. Exercising green within the image mark on the left of the text provides a unique and branding feature for the logo. It subconsciously encourages new beginnings and a promising future. Using a traditional and integrity bearing type face (Baskerville std.) for the text "jross Real Estate Group", visually communicates an overall feeling of ethics and standards. Establishing credibility and honesty is a very important characteristic for the branding and overall logo design of JRoss.
brand specifications:
color palette: 
design style: contemporary, elegant, classy
company location: lincoln, california
company industry: real estate group
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