final logo:
brand critique:
The Poly Express logo was designed to portray professionalism, while promoting an overall corporate and modern brand. The simplicity of the logo was designed to include dynamic attributes which are expressed through the angle of the word "poly" and contrasted by using a two tone primary color palette. The clean font type chosen for the logo blended with an offset pattern creates an incredibly modern and appealing design.
brand specifications:
color palette: 
design style: traditional, modern, corporate
company location: germany / great britain
company industry: international marketing
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