final logo:
brand critique:
The Rescue Nation logo was conceptualized for an apparel company out of Miami, Florida. The brand includes an image mark consisting of a red “RN” directly above the title, Rescue Nation (grey). The “rescue” theme of the logo design implements the color red which signifies an overall lifeguard / medical color scheme and compliments a recognizable rescue apparel brand.
brand specifications:
color palette: 
design style: corporate, modern, traditional
company location: miami, florida
company industry: apparel / clothing co.
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