final logo:
brand critique:
Scottsdale Ammo is an ammunition dealer catering to new gun owners as well as seasoned professionals. The American feel of the logo gives a patriotic feel while remaining elegant and modern. This logo successfully bridges the gap between a traditional American image with a modern day stylized touch.
brand specifications:
color palette: 
design style: corporate, professional, patriotic
company location: scottsdale, arizona
company industry: ammunition dealer
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