final logo:
brand critique:
SeventyTwelve offers web solutions to small and medium-sized businesses. Their logo is an abstract play on the numbers that make up their name, as well as reflect the power button iconography of a computer (whose iconography is based off basic Binary computer coding 1 or 0) - reinforcing their brand as a web solutions company. The aesthetic of the logo is minimalist, modern, with a professional but fresh color palette.
brand specifications:
color palette: 
design style: minimalist, modern, professional
company location: north carolina (usa)
company industry: web solutions
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